Netflix to Clamp Down on VPN Users in Australia

Netflix is going to make life harder for customers using proxy servers.

Netflix has promised to make things difficult for viewers that use proxy servers to access content from other countries. In a blog post titled “Evolving Proxy Detection as a Global Service”, vice president of content delivery David Fullagar claimed that the next few weeks would see the rollout of new measures targetting VPNs.

“In coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are,” wrote Fullagar. “We are confident this change won’t impact members not using proxies.”

The company doesn’t give any information on how it intends to block VPNs, although this could simply be a matter of blocking IP addresses tied to proxy servers. Elsewhere in the post, Fullagar acknowledges that proxy servers wouldn’t be necessary if the content was available globally:

“Over time, we anticipate being able to do so,” he wrote. “For now, given the historic practice of licensing content by geographic territories, the TV shows and movies we offer differ, to varying degrees, by territory. In the meantime, we will continue to respect and enforce content licensing by geographic location.”