Google is now factoring in how mobile-friendly a website is when ranking your search results on a smartphone. Pages that are optimized for smaller screens will be boosted in result versus those designed strictly for the desktop. This boost will only apply to mobile searches. Google announced plans to take this step in February, giving web developers some time to prepare, and today it’s officially going into effect. “Now searchers can more easily find high quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling,” the company wrote in a blog post. The change applies to searches in all languages and in all countries where Google operates.